Morocco Daily News
Casablanca • November 08, 2026 • 2 min read

Morocco's Clothing Sector Faces 17.6% Sales Decline Amidst Rising Beauty Industry

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Morocco's Clothing Sector Faces 17.6% Sales Decline Amidst Rising Beauty Industry

Significant Decline in Morocco's Clothing Sales

In September, the clothing sector in Morocco experienced a dramatic sales drop of 17.6%, marking the steepest decline among specialized retail industries. Contrary to this downturn, the beauty and perfumery sector emerged as a beacon of growth, enjoying a 3.7% increase in sales. This information was revealed by Procos, the federation representing specialized commerce.

The significant decrease in clothing sales has been attributed to several factors, including an exceptionally warm and dry climate that has impacted consumer behavior. Additionally, the overall economic context in the country remains tense, contributing to a lack of consumer spending in the clothing sector. Over the first nine months of the year, clothing sales have seen an overall decline of 4.7%, reflecting ongoing challenges in the industry.

As reported by ma.fashionnetwork.com.

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Journalist and contributing editor at Morocco Daily News covering breaking news, Moroccan society, and international developments.