In a historic milestone for North African corporate expansion, Morocco-based Addoha Group, spearheaded by billionaire businessman Anas Sefrioui, has officially secured entry into Saudi Arabia's booming $79 billion housing market. Operating from its headquarters in Casablanca, the prominent real estate developer has earned coveted certification from the Saudi National Housing Company (NHC), making it the very first Moroccan and West African firm to achieve this strategic status. This monumental leap marks Addoha's premier venture beyond the African continent, signaling a new era of global competitiveness for Moroccan institutions.
Strategic Entry into Riyadh's Mega Housing Projects
Following the official approval from the NHC, a high-level delegation from Addoha traveled to Riyadh to hold critical exploratory talks with senior Saudi housing executives. As part of their itinerary, company leaders toured two of the kingdom's most ambitious and sprawling urban developments: the Khuzam and Al Fursan residential projects.
The Khuzam development, strategically situated north of the Saudi capital near King Khalid International Airport and the designated site for Expo 2030, encompasses over 4,500 hectares. It is master-planned to deliver approximately 52,000 modern homes capable of accommodating roughly 280,000 residents. Meanwhile, the Al Fursan project spans an impressive 3,500 hectares northeast of Riyadh, designed to house over 250,000 people across 69,000 residential units. While Addoha's current accreditation establishes a foundational framework for partnership rather than immediate construction contracts, it positions the Moroccan powerhouse to operate effectively as a sub-developer utilizing NHC master plans and fully serviced land.
Building on a Legacy of African Excellence and Diversification
Founded in 1988, Addoha has cemented its status as a pillar of Morocco’s construction and urban development sector. Over the decades, the company has successfully delivered close to 300,000 housing units across Morocco, maintaining an active production pipeline of over 23,000 units valued at approximately $2 billion. Its robust regional footprint already spans multiple West and Central African nations, including Côte d'Ivoire, Senegal, Guinea, and Gabon—highlighted by major social housing initiatives and developments backed by international financial institutions like the International Finance Corporation.
This latest expansion into the Middle East runs parallel to broader diversification strategies championed by Anas Sefrioui, whose enterprise extends well beyond real estate into high-growth sectors such as pharmaceuticals. By bridging North African engineering excellence with the rapidly expanding urban landscapes of the Gulf, Addoha continues to elevate Morocco's economic stature on the international stage, proving the unmatched agility and global ambition of Moroccan enterprises.
As reported by africa.businessinsider.com.
