Historic Afibel Brand Faces Judicial Liquidation in Morocco
Afibel, a renowned name in the fashion industry known for its focus on inclusive clothing, has officially announced its judicial liquidation, marking a sorrowful end to its operations after more than seven decades of service. The announcement was made on November 5, 2026, through Afibel's Instagram account, expressing deep emotion as the company confirmed the cessation of its activities. The liquidation process comes after a prolonged period of struggles, leading to significant staffing reductions and operational challenges.
Once a leading figure in the market for senior and plus-size fashion, Afibel employed around 100 individuals at the time of its liquidation. This figure represents a drastic decrease from nearly 500 employees in 2010 when it was acquired by the Damartex Group. The company's workforce had already been halved just months prior due to a judicial recovery process initiated on April 1, 2026, aimed at providing a protective framework for a much-needed transformation of its business model.
Afibel's history is marked by several ownership changes, most recently transitioning from the CFTI Group to entrepreneur Franck Berrebi just a year ago. The brand's commitment to providing fashionable options for a diverse clientele had once positioned it as a leader in its niche, yet despite its legacy, the pressures of the market proved too great to overcome. Customers and stakeholders have been informed that all ongoing orders, returns, and refunds will now proceed under the terms of the judicial liquidation process, with the company’s website currently unavailable for further details.
This closure not only signifies the end of a historical brand in the Moroccan fashion industry but also highlights the shifting dynamics within the global retail landscape, where adaptability and innovation are increasingly critical for survival.
As reported by ma.fashionnetwork.com.
