Morocco's Tourism Sector Flourishes in 2026
The tourism industry in Morocco is witnessing remarkable success, continuing its upward trajectory throughout 2026. By the end of August, the number of overnight stays in classified tourist accommodations reached an impressive 30.9 million, reflecting an 8% increase compared to the same period last year. This surge in activity is complemented by travel revenues, which approached a staggering 98 billion dirhams, showcasing the robust health of the sector.
According to data released by the Tourism Observatory, Morocco welcomed over 14.1 million tourists through its border crossings in the first eight months of this year, representing a notable 4.5% increase compared to the same period in 2025. This influx of tourists has significantly contributed to the growth in overnight stays and overall travel income.
In terms of specific destinations within Morocco, the capital city, Rabat, leads the growth in overnight stays with an impressive increase of 18%. Following Rabat, the city of Ouarzazate reported a 16% rise, while Casablanca and Agadir recorded increases of 11% and 10%, respectively. Notably, Marrakech and the surrounding region of Al Haouz also experienced a growth rate of 9%. Other cities, including Tangier, Fez, and Errachidia, saw a more modest growth rate of 7%.
The occupancy rate of classified tourist accommodations stabilized at 57% during the first eight months of 2026, reflecting a one-point increase compared to the same period last year. This positive trend underscores the ongoing recovery and revitalization of Morocco's tourism sector, which is poised to continue attracting visitors from around the globe.
As reported by goud.ma.
