Morocco's Thriving Business Landscape in 2025
The year 2025 has proven to be a pivotal moment for Morocco, showcasing a substantial evolution in the landscape of creativity, innovation, and entrepreneurship across the nation. The indicators related to Industrial and Commercial Property (PIC) illustrate a positive trajectory, with all metrics showing a significant upward trend. Notably, the total number of trademark applications surged to 32,091, marking an increase of 1.6% from 2024 and an impressive 15.5% compared to 2023. Among these applications, Moroccan-origin requests constituted a remarkable 68%, reflecting a 2% increase from the previous year and underscoring the vitality of national brands. The most dynamic sectors for trademark registrations included the chemical industry, particularly hygiene products and detergents, which led with 21% of all filings, followed by advertising services and business management at 17%, and the pharmaceutical sector at 15%.
Innovations and Business Growth in Morocco
In terms of patent applications, the Moroccan Industrial and Commercial Property Office (OMPIC) reported a total of 2,983 requests in 2025, up from 2,926 in 2024, illustrating a growth of 2%. Notably, Moroccan-origin patent applications saw a remarkable increase of 34% year-on-year. The pharmaceutical sector topped the patent filings with a 23% share, followed by biotechnology at 11% and fine organic chemistry at 9%. This trend highlights the central role of Moroccan universities, which account for 64% of domestic filings, while individuals and companies represent 18% and 15%, respectively.
Furthermore, a total of 6,194 industrial designs were submitted in 2025, with Moroccan applicants representing a significant 82% of all filings, showcasing the contribution of local actors to the design sector's development. The requests for industrial designs from Morocco also registered a positive trend, increasing by 5% compared to 2024. Packaging designs dominated this category, accounting for 50% of the applications, with office supplies, teaching materials, clothing, and construction items each making up 6% of the filings.
On the front of commercial certificate issuance, OMPIC delivered an impressive 138,388 business names in 2025, a 9% increase from 126,985 in 2024. The regional distribution indicates that the Casablanca-Settat region is at the forefront, comprising 37.2% of the total certificates issued, followed by Rabat-Salé-Kénitra (14.6%), Marrakech-Safi (13.4%), and Tanger-Tétouan-Al Hoceima (11%).
The total number of new businesses registered in the commercial register reached 109,644 in 2025, representing a substantial growth of 14.6% compared to 2024. Notably, the formation of corporate entities exceeded 78,000, marking a 15.9% rise. The most prevalent legal forms remained the single-member limited liability company at 64.7% and the limited liability company at 34.3%. Sector-wise, commerce led the way with 35.7% of new ventures, followed by construction and real estate at 19.6%, diverse services at 17.6%, transportation at 7.8%, industry at 7%, and hotels and restaurants at 5.7%. In the regional distribution of corporate entities, Casablanca-Settat again took the lead with 38.8% of the new registrations, followed by Rabat-Salé-Kénitra (13.9%), Marrakech-Safi (12.6%), and Tanger-Tétouan-Al Hoceima (11%).
As for individual companies, there were 31,029 registered in 2025, with the Tanger-Tétouan-Al Hoceima region leading at 21.5%, followed by the Oriental region at 11.7%, Casablanca-Settat at 11.1%, and Rabat-Salé-Kénitra at 9.7%.
These impressive national performances resonate on the international stage, as Morocco climbed nine spots in the Global Innovation Index (GII) in 2025, now ranking 57th among 139 evaluated economies. This progress is particularly evident in the intangible assets component, where Morocco ranks 17th globally. The Kingdom also holds the 6th position worldwide for design registrations per origin and GDP, and the 24th position for trademark registrations by origin and GDP. Furthermore, for the third consecutive year, Morocco ranked first in Africa and the Arab world according to the 2025 International Intellectual Property Index established by the American Chamber of Commerce.
For further details on the PIC activity indicators, the OMPIC barometer can be accessed at www.barometreompic.ma.
As reported by ompic.ma.
