Morocco Berry Conference 2026 to Tackle Industry Challenges in Agadir
On November 12, 2026, the vibrant city of Agadir will serve as the venue for the Morocco Berry Conference, a significant event focusing on the myriad challenges facing the red fruit industry. This year's theme, "Producing More Red Fruits with Less Labor," highlights the pressing need to enhance productivity amidst ongoing labor shortages and rising costs. The conference promises to be a dynamic gathering of producers, researchers, and industry leaders from Morocco and beyond, including participants from Argentina, South Africa, Mexico, Spain, and Peru.
The conference program is structured around four main areas of discussion: market evolution, crop health, technology, and agricultural economics and innovation within the value chain. The opening session will delve into global market perspectives and emphasize the importance of prioritizing productivity over mere production increases. Furthermore, it will address the logistical challenges of Moroccan exports and explore potential solutions to labor shortages in agricultural operations.
Prominent speakers at the conference will include Otman El Qacemi from the Moroccan Association for Human Resources Development in Agriculture, alongside Diego Castagnasso, an Argentine consultant specializing in the international berry market.
Innovative Solutions and Technological Advancements
A significant portion of the conference will focus on crop health, with researchers and specialists discussing nutritional monitoring of crops, data management concerning pests and diseases, and strategies to minimize yield losses. Technological innovations will take center stage, showcasing advanced vision systems capable of estimating harvests based on field-collected data. Moreover, participants will explore how to adapt berry varieties to changing climatic conditions and identify crop combinations that yield the highest profitability.
The event will also feature a roundtable discussion dedicated to plant genetics, examining its potential to develop varieties that require less labor during harvest. Esteemed representatives from international companies such as BerryWorld, Fall Creek, Planasa, OZblu, Driscoll’s, and Agrovision Morocco are expected to contribute their insights.
Lastly, the conference will allocate time to discuss the utilization of by-products generated by the industry. Researchers and professionals will investigate potential uses for these residues to create new products, reduce waste, and enhance the economic value of the production chain. This comprehensive approach aims to not only address current challenges but also to foster innovation and sustainability in Morocco's burgeoning red fruit sector.
As reported by es.le360.ma.
