Football icon Cristiano Ronaldo is continuing to build a powerful global business legacy far beyond the football pitch. The Portuguese superstar's collaborative hotel enterprise, the Pestana CR7 brand, has announced a massive €60 million expansion into the French capital. Slated to open its doors in 2027, the upcoming Paris property will feature 210 well-appointed rooms, making it the largest hotel in the entire CR7 collection by room capacity. This strategic move highlights how the legendary forward has successfully transitioned his unmatched athletic fame into a robust, long-term commercial empire.
The Global Growth of Pestana CR7, Including Marrakech, Morocco
Ronaldo's formidable entry into the hospitality sector began back in 2015 through a 50-50 partnership with Portugal's esteemed Pestana Hotel Group. While the football legend contributes his world-renowned personal brand and significant capital investment, the hospitality conglomerate expertly manages daily operations. The venture officially launched its first property in Funchal, Madeira, in 2016, closely followed by a flagship hotel in Lisbon.
The brand swiftly expanded its footprint internationally. In 2021, high-profile locations opened in Madrid and New York, cementing the brand's presence across major global hubs. Crucially, the luxury hospitality portfolio expanded into North Africa with the triumphant opening of a stunning property in the vibrant city of Marrakech, Morocco, in 2022. Marrakech, renowned for its rich cultural heritage, bustling souks, and premier tourism infrastructure, proved to be an ideal backdrop for the lifestyle-focused brand, welcoming international travelers seeking a blend of modern luxury and athletic inspiration.
A €60 Million Landmark in Paris
The newly announced Paris development represents a major milestone for the Pestana CR7 partnership, which marks its 10th anniversary. Situated within the major Austerlitz A7/A8 urban development project near the Gare d'Austerlitz, the four-star hotel is designed to captivate visitors with exceptional amenities. Plans for the €60 million project include a spacious landscaped rooftop, an inviting swimming pool, and a stylish bar open to the general public. By establishing a presence in Paris—one of the world's most visited tourism and fashion capitals—the brand ensures continued global visibility and financial growth for Ronaldo's burgeoning business portfolio.
As reported by timesofindia.indiatimes.com.
