Morocco Daily News
Fez • November 02, 2026 • 2 min read

Tomato Prices Surge in Morocco, Burdening Families

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Tomato Prices Surge in Morocco, Burdening Families

Surge in Tomato Prices Strains Moroccan Households

In recent weeks, Moroccan consumers have experienced a dramatic increase in the price of tomatoes, both in local markets and wholesale venues. This surge, which sees the cost of a kilogram reach an alarming 15 dirhams, has ignited widespread frustration and anger among the populace, particularly as tomatoes represent a staple food item for many families. The spike in prices has been met with urgent calls for government action to stabilize costs and alleviate the financial pressure on households amid a broader wave of inflation affecting essential goods across the country.

Market professionals attribute this alarming rise in prices to a combination of factors, including a notable decline in production levels and delays in the maturation of tomato crops in various regions. The escalating costs of agricultural inputs and fertilizers, compounded by rising labor expenses, have also significantly contributed to the increase. Abdul Qadir Al-Riyadi, the manager of the wholesale fruit and vegetable market in Fez, confirmed that the daily influx of tomato-laden trucks has plummeted from an average of 8 to 10 to just 2 or 3 in recent weeks, severely impacting market supply.

Al-Riyadi elaborated that the delays in crop maturation are linked to a viral outbreak affecting tomato plants, which spreads swiftly through air and contact. He emphasized that the current price hikes are not due to export demands. Interestingly, he noted that prices for other vegetables have remained relatively stable, with exceptions for tomatoes and cucumbers, which are selling for approximately 8 dirhams per kilogram. Potatoes, in contrast, are priced between 4 and 5 dirhams, while onions and other vegetables maintain similar price levels.

This surge in tomato prices has raised significant concerns among consumers, who argue that the government must take immediate action to control rising prices not just for tomatoes but for a range of essential vegetables. With inflation impacting various basic commodities, the added burden of higher tomato prices is stretching family budgets even further, prompting public outcry for better agricultural policies and market interventions.

As reported by ar.telquel.ma.

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Journalist and contributing editor at Morocco Daily News covering breaking news, Moroccan society, and international developments.