Stability in Morocco's New Car Market Amidst Brand Variability
In a notable display of resilience, Morocco's new passenger car market exhibited stability in October 2026, recording a marginal increase of 0.2% year-on-year to an impressive total of 17,235 units sold. Local automotive titan Dacia continues to lead the market, albeit with a slight decline in market share, dropping from 23.6% in the previous year to 21.8% this October. Following closely is Renault, which maintained its second place with a stable market share of 15.1%, reflecting a minimal decline of 0.3%. Meanwhile, Hyundai has made a significant comeback to third place with a market share of 6.1%, despite facing a year-on-year reduction of 10% in sales.
The automotive landscape saw notable shifts as Peugeot and Volkswagen experienced considerable downturns, with sales plummeting by 27.6% and 36% respectively, contributing to their lower rankings. Citroen, on the other hand, made a strategic leap to fifth place with a slight decrease of 3.4% in sales. In a remarkable turnaround, Kia recorded a robust growth of 12.9%, positioning itself firmly within the top tier of brands, while BYD also made commendable strides with a 10.2% increase. Both brands are celebrated as the sole gainers among the top ten manufacturers, highlighting their resilience in an otherwise tumultuous market.
As we delve deeper into the data, several emerging brands have shown exceptional growth, with Geely leading the charge at a staggering 133.3% increase, followed closely by Chery with 98.5%, GWM at 96.1%, MG at 68.8%, and Fiat at 67.3%. This trend indicates a shifting preference among Moroccan consumers, who are increasingly leaning towards newer brands that offer competitive pricing and innovative features.
Complete Brand Rankings for October 2026
The following is a comprehensive overview of the top 10 brands in the Moroccan market for October 2026, including their respective sales figures and market share percentages:
- 1. Dacia: 3,750 units (21.8%)
- 2. Renault: 2,597 units (15.1%)
- 3. Hyundai: 1,047 units (6.1%)
- 4. Peugeot: 950 units (5.5%)
- 5. Citroen: 830 units (4.8%)
- 6. Volkswagen: 777 units (4.5%)
- 7. Kia: 683 units (4.0%)
- 8. Toyota: 616 units (3.6%)
- 9. Skoda: 417 units (2.4%)
- 10. BYD: 409 units (2.4%)
As reported by bestsellingcarsblog.com.
