Luxury Redefined: Elie Saab Unveils Landmark Residential Project Showroom in Casablanca, Morocco
The landscape of premium real estate in Morocco has reached a new pinnacle of sophistication. On Thursday, November 12, developers ART OF LIVING and EKTAR officially inaugurated an immersive showroom dedicated to the highly anticipated ELIE SAAB CASABLANCA project. Located strategically on the Route d'Azemmour, this new space invites prospective residents and investors to experience the intersection of high fashion and architectural excellence for the very first time in the Kingdom.
A New Standard for Moroccan Lifestyle Living
The ELIE SAAB CASABLANCA project is distinguished as the first branded lifestyle residential development by the iconic Lebanese fashion house in Morocco. The showroom serves as a tangible manifestation of this vision, offering visitors a glimpse into the meticulous design choices, premium materials, and sophisticated finishes that will define the estate. Guests can explore various housing typologies, including luxury villas, spacious apartments, modern duplexes, and exclusive penthouses, some of which offer breathtaking views of the Atlantic Ocean.
A highlight of the showroom is the presentation of two distinct interior design collections: 'Spring/Summer' and 'Autumn/Winter.' These concepts are directly inspired by the timeless elegance of ELIE SAAB’s Haute Couture runway collections, ensuring that every residence serves as an extension of the brand's global aesthetic.
Architectural Mastery and World-Class Amenities
The project represents a collaborative triumph of design. The architectural vision is being brought to life by the renowned international studio SAOTA, working in close partnership with the Casablanca-based firm GCAA (Ghali Chaoui Architecture and Associés). This fusion of global expertise and local architectural sensitivity aims to create a landmark development that resonates with the unique climate and lifestyle of Casablanca.
Beyond the residences, the development is designed as a holistic sanctuary. The estate will feature a sprawling 1,000 m² clubhouse, a temperature-controlled swimming pool, dedicated fitness and yoga studios, and modern coworking spaces. For families and active individuals, the site includes meticulously landscaped gardens, jogging paths, children’s play areas, and a comprehensive concierge service, all designed to offer an unparalleled living experience.
Sustainability and Future Outlook
Salma Essoudi Bensouda, Head of ART OF LIVING, emphasized the significance of this milestone, noting that the showroom demonstrates the project's commitment to delivering a unique, high-end lifestyle experience in Morocco. With construction currently underway by GIDNA, the project is moving steadily toward its scheduled completion in late 2028. Demonstrating a commitment to the environment, the development is pursuing the prestigious HQE (Haute Qualité Environnementale) certification, with an ambitious goal of achieving an 'Excellent' rating.
As reported by femmesdumaroc.com.
